UTM Campaign URL Builder
Build trackable campaign URLs with UTM parameters.
Build Trackable Campaign URLs
UTM parameters are tags you add to a URL so analytics tools can attribute traffic to a specific campaign, source, and medium. They are the standard way to measure which marketing efforts actually drive visits and conversions.
The five UTM parameters
- utm_source â where the traffic comes from (required)
- utm_medium â the marketing channel
- utm_campaign â the specific campaign name
- utm_term â paid search keywords
- utm_content â to differentiate similar links
Keep it consistent
Pick a naming convention and stick to it: UTM values are case-sensitive, so 'Email' and 'email' show up as two different sources in your reports. Lowercase everything to keep your data clean.
How tracking works
When someone clicks a UTM-tagged link, the parameters travel in the URL and your analytics platform (such as Google Analytics) records them against the session. You can then segment reports by source, medium, and campaign to see exactly what each channel delivered.
Private & Processed Locally
This generator runs entirely in your browser. Nothing you type is uploaded to a server, so it is safe for staging URLs, internal paths, and unreleased content, and it keeps working even when you are offline.
It is free to use with no sign-up and no limits â copy or download the output and drop it straight into your site.
Frequently Asked Questions
Common questions about the UTM Builder.